Why Sales Reps Hate CRM (And How Automation Fixes Adoption Issues)

Using CRMs is a bon ton in modern businesses. It seems that an integral automated tool is the best sales booster, and with its help, most of the time-consuming sales reps' routines can be eliminated. Yet, why do CRM systems often fail sales teams, and how can this be fixed without effort? Efficlose knows the answer!

What Is So Frustrating in CRMs?

CRMs were initially designed to shed sales reps' loads. Along with this, they provide a transparent workflow and accurate analytics data for further planning and forecasting. However, sales representatives often suffer more from CRM's features than get relief. What's the problem?

• From the very start, when using a new automated tool, every rep feels administrative overload and resistance that frustrates them.
• The CRM that is not adjusted to the company's sales practices brings hassle and consumes extra time on useless routines.
• It can be hard to get relevant data instantly from the CRM, especially during a meeting with a customer or potential customer.
• Misalignment with real sales workflows is also the cause of dropped sales, uneven progress in lead generation and gaps in communications with customers.

When a CRM becomes a barrier instead of incentivizing usage through value, the progress in sales will be minimal. What can be a game-changer, then? We can tell you that it is AI!

AI Note Taker as the Basis for Building a Sales-Friendly CRM Culture

An AI note-taking tool can be a reliable helper by providing additional automation as a CRM adoption catalyst. Once integrated with a CRM, AI can handle multiple annoying and time-consuming tasks as follows:

• Tracking all meetings and conversations for clear intentions to buy.
• Storing all communications with clients in the cloud for further analysis and instant search.
• Eliminating manual data entry and thus reducing the possibility of gaps, mistakes, or incorrect data.
• Advanced analysis in a real-time mode. You can get accurate data about current sales from it right on your smartphone.

You can evaluate the efficiency of this tool by measuring adoption improvements on-site, and you'll be surprised by robust and consistent progress in CRM use by your sales teams. Making CRM invisible but powerful is a key to success, and Efficlose can be your reliable tool in achieving this goal.